How Important Is the Internet in Marketing Your Used Heavy Equipment?

Posted on: Jun 01, 2017 - 10:15 AM | Selling Recycling Equipment
Author: Darrin Martin

Apollo Equipment website for marketing your used wood grinding equipment online
Marketing your
used heavy equipment on the internet is undeniably the best option for getting your machine sold quickly and for the best price possible.

The internet expands geographic boundaries. In the past, advertising your heavy equipment was limited to local newspapers and print industry publications. Today, your product can be listed quickly and marketed to buyers all over the world.

BUT, listing your wood-waste recycling equipment on your own can be complicated and there are pitfalls to be avoided for both buyers and sellers, including an inability to find qualified buyers, products being poorly represented, potential frauds and scams, and limited communication.

70% of consumers research products online, according to Forrester Research. And 90% of those consumers searching online will choose a site listed on the first page that they search. It is imperative to list your equipment with a company that has done the work to make sure search engines find them first—this will get your machine shown to the most people.

Our experienced and unbiased Equipment Specialists have the ability to market your equipment online so that it reaches the widest possible audience. Plus, they have the negotiating ability to get the best deal for both sides, as well as knowledge about financing and transportation/delivery services.

To learn more about the wood waste recycling industry and ways to address future “green” market trends contact one of our Equipment Specialists at Apollo You can visit us on line or call 800-982-2844.